PLAYGRND is a full-service design firm dedicated to building better brands through thoughtful, intentional design. We work closely with each client to create a compelling visual identity that feels both innovative and authentic. From logo, web, and spatial design to videography, art direction, and construction, we offer a uniquely comprehensive range of creative services, always rendered with care and professionalism.
Rachel Bagan is a Los Angeles-based graphic designer and branding consultant who believes in building better brands through thoughtful, intentional design. A Las Vegas native, Rachel moved to L.A. in 2009 in pursuit of a design career and a (debatably) milder climate. She holds a Bachelor’s of Architecture from the Southern California Institute of Architecture and spent her post-grad years working as a designer at Omgivning, an architectural firm specializing in adaptive reuse projects in DTLA.
Professionally, Rachel is committed to a holistic branding approach and to clean, playful design. Personally, Rachel is committed to her two rescue dogs, Luna and Shadow, and to frequent, excessive pizza consumption.
Alex Lopez acts as Play Grnd’s resident 3-D designer and builder, overseeing all spatial design/construction projects and lending his UX/UI expertise to Play Grnd's web development ventures. Originally from Ojai, California, Alex received his bachelor’s degree from the Southern California Institute of Architecture, earned his master’s in architecture from UCLA, and has been working in L.A. as a designer ever since. Alex is the proud son of a Thai chef/educator and a Mexican general contractor (who gave him his first construction management job while he was still in high school), he credits his parents with teaching him how to appreciate the space where creativity and logistics overlap.
URIEL A. LOPEZ